Digital Democracy Project: Research Memo #6

Research Memo #6 is live.

The Cambridge Analytica scandal shed light on the ways social media advertising could potentially be used to influence electoral outcomes. With traditional advertising, political campaigns can only reach broad audiences —such as newspaper subscribers, or viewers of a certain television show—and their spending is strictly regulated. But with social media advertisements, political parties and their supporters can fine-tune their messages to highly specific audiences, without the rest of the country knowing what information their friends and neighbours are receiving.